Top Tier Tour Operator & Winning Water Sports Marketing Agency
CRUSH YOUR COMPETITION
2025 Client Statistics
Google Ads Revenue
Total ad revenue across our accounts
Google Return On Ad Spend
Average return on ad spend across all accounts
Meta Return On Ad Spend
Average return on ad spend across all accounts
What Our Clients Say
What we do
- Increase Website Visits & Calls
- Boost Conversions 20-30%
- Skyrocket Direct Bookings
- Crush The Competition
how we do it
Google Ads
Meta Ads
GBP Optimization
Conversion Enhancement
SEO/GEO
We're not joking...
(Oct 2024 - Now)
We started working with Comedy On Deck Tours, the largest Viator operator in the western US, in October of 2024.
Conversion Rate Optimization
Before Us
After Us (44% More Bookings)
Passing Competitor Review Count
Our Clients
Frequently asked questions
How do you achieve superior results?
We own our own tour businesses. Over the years we’ve sought out ways to improve our direct bookings because that’s where we make the most profit. We’ve learned (sometimes the hard way) how to get more bookings effectively and efficiently. This didn’t just happen overnight. We’ve read hundreds of books and listened to thousands of podcasts on business and marketing.
Now you can benefit from all of our mistakes and successes Instantly! Over time we learned that there are two components to achieving superior results when it comes to water sports marketing agency work.
What services do you offer?
There are 2 ways to increase your direct bookings expressed in this simple formula.
# Site visitors x % visitors booked = # of Direct bookings
So we simply take this formula and 1. increase the number of visitors to your site (also phone calls) and 2. increase the % of visitors who book. This means we can run circles around other water sports marketing agencies because math is on our side.
We do this in a variety of different ways and no operation is exactly alike, but there are many similar elements to a successful strategy.
1. Getting more site visitors (and phone calls)
- The fast way: Ads (Renting Out the Top of Search and Social Feeds)
- The slow way: SEO (Ranking at the top of search)
2. Increasing % of those Visitors who Book
- Site Design Optimizations
- Using Social Proof Effectively
- Marketing Language Optimizations
- Pricing Optimization
- AI Nudges
- Lead Capture
- A/B Testing
- Answer Questions BEFORE they book
How are you different from other tour marketing agencies?
Most water sports marketing agencies do SEO (search engine optimization), ads, and build sites, but they don’t do many of those things effectively. They also don’t understand the power of enhancing conversions.
This is the difference between what we can do and what the average agency might do.
Average Agency
50% more Site visitors = ~25% More Bookings
Conversion Consultants (How you can Crush the Competition)
200% more Site visitors x 200% Higher conversion rate = 400% more bookings
So while the average agency is simply running ads (getting traffic to your site) and maybe doing some mediocre SEO (ranking you higher on google) they often don’t do either very well. Often they will get you more traffic but it will be of lower quality coming to your site to learn about irrelevant information NOT book a tour. They also don’t know how best to increase conversions on your site (getting people to book RIGHT NOW).
Most agencies also don’t understand what it’s like owning a tour company because they’ve never done it. We have multiple successful tour companies at the top of their categories with loads of competition. So we know how to get ahead of the crowd and we’ve done it ourselves in our own tour companies the hard way.
Why increase conversions?
If you want to get more bookings with less time and money this is the fastest way to do it.
If you currently have 1000 site visitors, and 50 make a booking. That’s a conversion rate of 5%. Not bad. But what if you could overnight get more of those site visitors to book? If we made changes to your site we could effectively double the number of site visitors who book so out of 1000 site visitors 100 make a booking you have DOUBLED your bookings without having to spend a penny more on your ads or even do any SEO (search engine optimization) work.
In fact you could have been making DOUBLE the amount of bookings all this time, but because you didn’t know how to improve your sites’ conversion rate, you were missing out on this extra revenue the whole time. Doh!
What are the benefits of increasing conversion rate on my site?
If you’re able to increase the % of people who book on your site it will do a few things.
- You’ll spend less $$$ on ads
- For every new site visitor you will make more money
- Your operating net margins will increase
- You can charge more $$$ per booking
- You will get bookings farther in advance
In summary you will run MORE, FULLER, tours and make more $$$ per tour.
Working WITH You
While the average watersports marketing agency will work FOR you, running your ads, SEO, maintaining your website we are the only watersports marketing agency that will work WITH you.
How are we different? We like to get our hands dirty. We help you with your branding and poisitioning including pricing, we obess over things like page load speed, product descriptions and get into the nitty gritty of booking flows, conversion funnels, and call-to-action optimization. We get in there and audit your site to improve each page’s search engine optimization so you can kick back and let the bookings flow.
We are also world-class experts in Google Things to do Ads as well as Google business profile optimization.
What makes your approach to SEO different?
The difference between our SEO (search engine optimization) services and other companies services is like the difference between a 3 Michelin Star Chef versus a Child making mud pies in their backyard.
It begins with the Keywords . . .
Selecting the right keywords is important. But is only the beginning. Finding the most commercially relevant long-tail terms means you’re only beginning the journey toward those people looking for a company like yours.
once those terms are discovered, it’s important to pick those terms that are the MOST relevant while also having enough volume and balancing that with the challenge of winning them. Some keywords may have very little volume but also are easy to win. Some have moderate volume and are also easy to win and so forth . . .
You have to know what to do with them
Having Keywords is like having a Magic Wand. If you don’t know any incantations, you can’t cast spells. With keywords, you need to know how to use them effectively. How to add them to the MOST relevant pages and elsewhere on the site. Also how to add them to images or videos. You’d be shocked by the lack of understanding that most SEO agencies have for the importance of this. We’d be happy to show you on your site how poorly it was search engine optimized. Writing effective marketing copy while getting relevant terms in there as well as engaging readers while also answering people’s questions. More is often more when it comes to these things. Most companies take the lazy way out and do less.
And then some
Congratulations. All of the main pages on your site have been ‘SEO’d’. The work has just begun. Most SEO companies will write 2 short blogs a month. This is like trying to put out a fire with a teacup. We use helicopters and fire hydrants simultaneously. So to rank at the top of google can take years. We’re impatient so we will write up to 10 high quality blogs PER DAY. And these blogs will be comprehensive, long blogs with so much information that they will answer all of the questions people are asking, including call-to-actions and beautiful images.
We are also world-class experts in Google Business profile optimization. We work on getting your profile set up using secrets we have learned over the years to maximize your visibility in maps and in the map pack to get you to the top. We will work on your google business profile weekly to achieve these improvements. We have more secrets, but we don’t want to give too much away here. This is how we maintain our edge and crush our competition.
Do you have lots of video? We also specialize in youtube keyword optimization and ranking to get your videos ranking both on search and on the world’s second largest search engine, YouTube.
What’s the purpose of all this?
You don’t just want to rank at the top of search. You want to rank #1, #2, AND #3. You want to DOMINATE the first page of search. We can make that happen. In the end SEO is just a fancy acronym for saying “getting in front of people’s faces who are the most ideal and likely buyers”. This is one of the cheapest and most effective ways of growing your business to epic proportions. We’ve done this multiple times. And when doen right you can go from just another tour company to the dominant operator in your region.
Working Smarter NOT Harder
We’ve been doing this a while. As entrepreneurs who have owned and run watersports companies ourselves, we’ve learned to be both tenacious and willing to try almost anything. Eventually, after pounding our heads against the wall for a few years (and working with other water sports marketing agencies), we’ve learned the hard way what works and what doesn’t.
Since we know what works well, we can most effectively use our time & your money to achieve superior results. This means we only do the things that will get you more purchases and we love to get purchases, direct, and on the web. Why? Because that’s the easiest kind of booking to deal with.
1. People who book direct online are YOUR CUSTOMERS
2. People who book direct online have more money (and are willing to pay more)
3. People who book direct online don’t require convincing on the phone to purchase (save you time)
4. People who book direct online are happy customers who will tip and leave good reviews
So by getting more online bookings you can increase your margins, lower your costs, and get more online bookings.
