Turn Search Intent into Real Sales

Things To Do Ads That Drive Real Bookings

TURN SEARCH INTENT INTO REAL SALES

Things To Do Ads That Drive Real Bookings

Trusted by Leading Operators Worldwide

What Our Clients Say

Our Services

Smart Ad Placement

Conversion Consulting positions your listings across Google Things To Do, Business Profiles, and Maps for maximum exposure and direct conversions.

Conversion Tracking

We connect every ad click to a booking, giving you full visibility into performance and real ROI you can measure.

Performance Optimization

Our team monitors and refines campaigns daily, improving targeting, keywords, and spend efficiency to keep results climbing.

Revenue Scaling

We fine-tune your campaigns and budget to maximize profit, reduce OTA dependency, and grow sustainable direct sales.

Frequently asked questions

They’re paid listings that showcase your tours directly on Google Search, Maps, and Business Profiles. When travelers search for things to do in your area, your experiences appear front and center, ready to book.

There are 2 ways to increase your direct bookings expressed in this simple formula.

# Site visitors x % visitors booked = # of Direct bookings

So we simply take this formula and 1. increase the number of visitors to your site (also phone calls) and 2. increase the % of visitors who book. This means we can run circles around other water sports marketing agencies because math is on our side.

We do this in a variety of different ways and no operation is exactly alike, but there are many similar elements to a successful strategy.

1. Getting more site visitors (and phone calls)

  1. The fast way: Ads (Renting Out the Top of Search and Social Feeds)
  2. The slow way: SEO (Ranking at the top of search)

2. Increasing % of those Visitors who Book

  1. Site Design Optimizations
  2. Using Social Proof Effectively
  3. Marketing Language Optimizations
  4. Pricing Optimization
  5. AI Nudges
  6. Lead Capture
  7. A/B Testing
  8. Answer Questions BEFORE they book 
In sum, by increasing BOTH the # of visitors AND the % of them that complete the booking, you will experience the benefits of leverage that both components offer.

Yes. Things To Do Ads are built specifically for tour and activity listings, offering direct booking options and better ROI.

Absolutely. Direct visibility through Google cuts dependency on OTAs and keeps more profit in your pocket.

Absolutely. Every click, call, and booking is tracked from ad to checkout, so you’ll always know your true ROI.

Yes, SEO keeps your visibility consistent even when you’re not paying for clicks. Ads drive instant bookings, while SEO builds long-term growth.