Bespoke marketing for tour operators
Nothing off the shelf, nothing recycled. Strategies that match your market, your capacity, and your goals.
Operators on board
Because no two operations are the same
At Conversion Consulting, we build marketing that works in the real world. Every tour and water sports operator faces different challenges, so we create strategies that match your market, your capacity, and your goals, nothing off the shelf, nothing recycled.
Our focus is on clarity, performance, and long-term growth that gives you full control of your bookings.
We’ve built, scaled, and marketed our own successful tour companies.
Results, logged.
Real operators, real numbers. Every figure below is measured from bookings and analytics, not impressions.
Comedy On Deck Tours
We started working with Comedy On Deck Tours, the largest Viator operator in the western US, in October of 2024.
- Increase in direct bookings YOY
- +$703K
- Non-branded Google return on ad spend
- 934%
Kona Honu Divers
Top rated & most reviewed dive company in the Pacific, over 6,000 5-star reviews.
Readers Choice Award winner for Best in the Pacific.
- Million in annual revenue
- $3.5M
- Traffic growth in less than 3 years
- 280%
Kona Snorkel Trips
Highest rated & most reviewed snorkel company in the Pacific, over 8,000 5-star reviews.
- Traffic growth in 3 years
- 2,160%
- Million in annual revenue
- $2.2M
What our clients say
Andrew and his team helped us with some various projects related to Google Things To Do. We were very pleased with the results.
Andrew is the man. He and his team are true Google Ads gurus, from traditional search campaigns to “Google Things to Do,” they kn…
Nice to finally get an SEO company that knows what they are talking about. Andrew and Byron are very experienced with everything…
Andrew got us started with Google Things To Do and has been a great help in setting up conversion tracking between Fareharbor and…
These guys are knowledgeable and driven! Andrew took over my Google things to do and got us ranking organically as well as…
We are a tour operator based in Australia and Bryon has just helped me sooo much, its incredible. He just gave me more information an…
These guys are awesome! I talked to Byron last winter about SEO specifically (before Andrew got on board) and it was incredibly helpf…
Our services
Everything an operator needs to be found, chosen and booked direct. Pick one channel or hand us the lot.
- Things To Do AdsThey’re paid listings that showcase your tours directly on Google Search, Maps, and Business Profiles.
- GBP OptimizationOngoing Google Business Profile optimizations and expert review support.
- Google AdsSponsoring Things To Do listings, Business Profiles, search results and more, with direct purchase attribution tracking.
- Meta AdsSite retargeting and awareness ads on Facebook and Instagram with one goal in mind: bookings.
- SEO / GEOSEO optimization, expert FAQ structure for search results and LLMs, and endless commercially relevant content.
- Website DesignYour website is often the first impression travelers get of your brand. We make sure it’s a lasting one.
- Conversion EnhancementIncrease conversions 20–30% with site optimization, user nudges and A/B testing.
Digital marketing for outdoor companies FAQ
Still unsure? Ask us directly. The audit is free.
How do you know what works for tour operators?
We’ve built, scaled, and marketed our own successful tour companies. Our approach is grounded in hands-on experience and proven results.
Do your strategies work for seasonal businesses?
Yes. We build campaigns that adapt to your busy and off-seasons so your revenue stays steady year-round.
What makes Conversion Consulting different from other agencies?
We combine insider industry knowledge with top-tier marketing execution. That mix delivers results most general agencies can’t touch.
How soon can I expect to see growth?
Most clients see meaningful improvements within 30 to 90 days, depending on their setup and goals.
Do you help with tracking and reporting?
Yes. Every campaign includes full conversion tracking so you know exactly what’s working and where your bookings come from.
Do you work with small operators or only large companies?
We work with both. Whether you’re just starting or scaling, our systems are built to fit your business size and goals.
Is SEO still worth it for tour operators?
100%. Strong SEO reduces your ad costs and drives consistent traffic and bookings year-round.
How do I get started?
Book a free audit. We’ll show you where your growth potential lies and how to outpace your competition.
Check availability for a free audit
Learn how you stack up against your competition, and how you can crush them.
- Search rankings and technical errors
- Your mobile booking experience
- Issues affecting conversion rate
- Where you are losing revenue to competitors or OTAs
Free site audit · no obligation
